Making Sense of Metrics in the Music Industries

IF 1.9 3区 文学 Q2 COMMUNICATION
N. Baym, Rachel Bergmann, R. Bhargava, Fernando Diaz, Tarleton Gillespie, D. Hesmondhalgh, Elena Maris, Christopher J. Persaud
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引用次数: 7

Abstract

This article considers how media workers and organizations make use of the abundance of metrics available in the contemporary online environment. The expansion of audience measurement on digital music platforms, dashboard analytics, and third-party providers raises broad societal concerns about the quantification of culture; however, less attention has been paid to how professionals in the music industries approach, understand, and deploy these metrics in their work. Drawing on survey and interview data, we found that music workers do not take metrics on faith or reject them out of hand; rather, they make sense of them, deploy them strategically, and narrate their meanings to give themselves rationales to make investments and predictions and to persuade others to do so.
如何理解音乐产业中的参数
本文考虑媒体工作者和组织如何利用当代在线环境中可用的大量指标。数字音乐平台、仪表板分析和第三方提供商对受众测量的扩展引发了社会对文化量化的广泛关注;然而,很少有人关注音乐行业的专业人士如何在他们的工作中处理、理解和部署这些指标。根据调查和访谈数据,我们发现音乐工作者不会盲目接受指标,也不会立即拒绝;相反,他们理解它们,战略性地部署它们,并叙述它们的含义,为自己提供进行投资和预测的理由,并说服他人这样做。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.70
自引率
0.00%
发文量
1
期刊介绍: The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.
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