Good News, Bad News: A Sentiment Analysis of the 2016 Election Russian Facebook Ads

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2020-05-27 DOI:10.26153/TSW/9852

German Alvarez, Jaewon Choi, S. Strover

引用次数: 7

Abstract

In the wake of the 2016 U.S. presidential election, the notion of “fake news” and Russian election interference became somewhat interchangeable. We argue that “fake news” insufficiently describes the Russian disinformation campaign. Our analysis of Facebook ad texts shows that they incorporate emotional appeals differently at unique moments in the political campaign of 2016. We use sentiment analysis to demonstrate the use of positive and negative emotional messages. Sentiment ratings dipped to more negative scores before the November 2016 election and rose to new positive heights after the election. This provides some evidence that the varying uses of positive sentiment and negative sentiment may have been strategic.

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好消息，坏消息:对2016年大选俄罗斯Facebook广告的情绪分析

在2016年美国总统大选之后，“假新闻”和俄罗斯干预选举的概念在某种程度上变得可以互换。我们认为，“假新闻”不足以描述俄罗斯的造谣活动。我们对Facebook广告文本的分析表明，在2016年政治竞选的特定时刻，它们以不同的方式融入了情感诉求。我们使用情绪分析来证明积极和消极情绪信息的使用。在2016年11月大选前，美国民众的情绪评级降至更低的水平，而在大选后又升至新的积极高度。这提供了一些证据，表明积极情绪和消极情绪的不同使用可能是有策略的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

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