Mediating factors for profitability in textile and footwear retail businesses

Nthabiseng Annah Molobela Kgasi, Z. Worku, M. Muchie
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Abstract

Braamfontein is one of the suburbs of Johannesburg which is known for a wide variety of vibrant retail business activities such as restaurants, cafeterias, spaza shops, newspaper shops, clothing, textile, footwear, hair dresser’s shops, tour operators, bus and taxi ranks, hotels and entertainment centres. Braamfontein has retailers from all over the world. A survey was conducted by gathering retail trade data from 586 entrepreneurs in Braamfontein working in footwear and textile retail businesses to determine predictors of profitability. The study found that 406 of the 586 SMMEs in the study (69.28%) were profitable, whereas the remaining 180 of the 586 SMMEs in the study (30.72%) were not profitable. Results obtained from factor analysis and ordered logit regression analysis showed that profitability was significantly influenced by 3 variables of the study. These 3 predictor variables of study were the level of satisfaction of employees with the style of business leadership in the business, use of social media for networking and marketing merchandise to customers, and the ability to check the quality of services rendered to customers by employees of the business.
纺织鞋类零售企业盈利能力的中介因素
布拉姆方丹是约翰内斯堡的郊区之一,以各种充满活力的零售商业活动而闻名,如餐馆、自助餐厅、spaza商店、报纸商店、服装、纺织品、鞋类、美发店、旅游经营者、公共汽车和出租车车站、酒店和娱乐中心。布拉姆方丹有来自世界各地的零售商。通过收集布拉姆方丹从事鞋类和纺织品零售业务的586名企业家的零售贸易数据,进行了一项调查,以确定盈利能力的预测指标。研究发现,586家中小企业中有406家(69.28%)是盈利的,而586家中小企业中有180家(30.72%)是不盈利的。因子分析和有序logit回归分析结果表明,盈利能力受到研究中3个变量的显著影响。研究的这3个预测变量是员工对企业领导风格的满意度,使用社交媒体进行网络和向客户营销商品,以及检查企业员工为客户提供的服务质量的能力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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