Research on Impact of Artificial Intelligence Orientation on Enterprise Green Innovation

Q3 Economics, Econometrics and Finance

International Journal of Economics and Business Research Pub Date : 2023-02-14 DOI:10.11648/j.ijber.20231201.16

Can Tian, Jiangang Wu, Yujun Xiao

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引用次数: 0

Abstract

: As the core technology to lead the digital future and promote the industrial revolution, artificial intelligence (AI) technology can empower the whole chain of manufacturing enterprises, accelerate the fundamental transformation of production mode and enterprise form, guide enterprises to integrate artificial intelligence with green innovative technology, and improve energy efficiency. Based on the background of green transformation faced by the manufacturing industry, we discuss the mechanism of artificial intelligence to realize green innovation of enterprises through dynamic capabilities. AI orientation refers to the tendency and strategy of enterprises in introducing and applying AI technology. Based on the strategic management theory and the resource-based view, a questionnaire survey for manufacturing enterprises was conducted. Using regression analysis method to conduct empirical research on 204 valid questionnaire data, to test the hypothesis. The result shows that AI has a significant positive effect on the green innovation of enterprises. Both strategic sensing capacity and timely decision-making capacity positively affect the green innovation of enterprises. Strategic sensing capacity and timely decision-making capacity play a partial mediating role between AI and green innovation. AI gives the light to enterprise development to clarify the direction of progress of the production technology. Enterprises need to establish AI-orientated strategies in many aspects to realize green innovation and improve environmental performance.

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人工智能导向对企业绿色创新的影响研究

:人工智能(AI)技术作为引领数字化未来、推动产业革命的核心技术，可以赋能制造企业全链条，加速生产方式和企业形态的根本性转变，引导企业将人工智能与绿色创新技术相结合，提升能效。基于制造业面临的绿色转型背景，探讨了人工智能通过动态能力实现企业绿色创新的机制。人工智能取向是指企业在引入和应用人工智能技术方面的倾向和策略。基于战略管理理论和资源基础观，对制造业企业进行了问卷调查。采用回归分析方法对204份有效问卷数据进行实证研究，对假设进行检验。结果表明，人工智能对企业的绿色创新具有显著的正向影响。战略感知能力和及时决策能力对企业绿色创新均有正向影响。战略感知能力和及时决策能力在人工智能与绿色创新之间起部分中介作用。人工智能为企业发展指明了方向，为生产技术的进步指明了方向。企业需要在多个方面建立面向人工智能的战略，实现绿色创新，提高环境绩效。

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来源期刊

International Journal of Economics and Business Research Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

1.10

自引率

0.00%

发文量

110

期刊介绍： IJEBR addresses economics/business issues that are clearly applicable to private profit-making entities and/or to public policy institutions. It considers all aspects of economics and business, including those combining business and economics with other fields of inquiry. IJEBR, unlike its sister title, Global Business and Economics Review, does not require that authors write papers about the impact/implications of, "globalisation". Instead, it publishes papers with local, national, regional and international implications. IJEBR is sponsored by the Business and Economics Society International.