Knowledge Development in Tourism Distribution Channels: From Single Channel to Omnichannel

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Advances in Hospitality and Tourism Research-AHTR Pub Date : 2022-02-15 DOI:10.30519/ahtr.958114

Nima Soltani-Nejad, H. Irani, Morteza Soltani, H. Yazdani

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引用次数: 0

Abstract

The aim of this paper is to examine the periodic changes within the content of tourism distribution channels and identify key themes in this field. The study will be able to identify changes and trends by examining through scientific/academic research.A bibliometric method was employed. About 6245 publications in the Web of Science database were analyzed using VOS viewer, as the study tool.The results show an increasing trend in scientific publications on distribution channels in field of tourism by the last decade. The year 2019 held highest rank in terms of the total number of scientific papers published per year with 813 articles, and the highest citation rate belongs to 2017 with 10037 citations. Also, the majority of the publications in this field were original research articles (57.90%), and Law R., Buhalis D., Pan B., and Xiang Z. were identified as the most productive and most-cited researchers. Besides, co-authorship network visualization of journals in the field of tourism distribution channels was implemented. Co-word analysis was then used to track the evolution of research themes over time. The key themes are Single-channel, Dual-channel, Multi-channel, Cross-channel, and Omni-channel. Finally, this study calls for future research in the field of tourism distribution channels.

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旅游分销渠道的知识开发:从单一渠道到全渠道

本文的目的是研究旅游分销渠道内容的周期性变化，并确定该领域的关键主题。这项研究将能够通过科学/学术研究来确定变化和趋势。采用文献计量学方法。本文采用VOS viewer作为研究工具，对Web of Science数据库中6245篇论文进行了分析。结果表明，近十年来，旅游领域有关分销渠道的科学出版物呈增加趋势。2019年科学论文发表总量排名最高，为813篇，引用率最高的是2017年，为10037篇。此外，该领域发表的论文大部分为原创研究论文(57.90%)，Law R.、Buhalis D.、Pan B.和Xiang Z.被认为是产出最高和被引次数最多的研究人员。此外，还实现了旅游发行渠道领域期刊的合作作者网络可视化。然后使用共词分析来跟踪研究主题随时间的演变。关键主题是单通道，双通道，多通道，跨通道和全通道。最后，本研究对未来旅游分销渠道领域的研究进行了展望。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Advances in Hospitality and Tourism Research-AHTR HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.30

自引率

17.60%

发文量

审稿时长

25 weeks