Basic elements from a communicative strategic for the smoking control

Abstract

Background Societies where the public authorities had assumed a higher role respect to the smoking control had showed the benefits associated to the reduction from the smoking impact. For that it is necessary the designing of a communicative strategy focused on the public authorities to motive sufficiently them to be agreeing in the effective need about the smoking control. Objective. To describe the main elements considering the designing a communicative strategy for the smoking control. Materials and methods. Was made a descriptive research from the main elements considering the designing a communicative strategy for the smoking control. As teoric methods were utilized the analysis and synthesis, the inductive – deductive, the comparative and the historic – logic. As empiricmethod was utilized the bibliographic research. Results. The strategy must be flexible and must be supported in a continued cycle process to make the necessaries adjustments agree to obtain the main objective. This condition suggests that the strategy maker must demonstrate a diverse and strong professional formation. Conclusion. The designed communicative strategy for the smoking control must be capable to provide answers for the questions what communicate,why communicate, how to communicate and when communicate agree to the public authorities’ characteristic.