The Effect of Use of Social Media on Prosocial Behavior

Abstract

This study aims to identify the impact of social media use on user's prosocial behavior. In today's development of technology, there is no doubt that internet needs are increasingly dominant in everyday life, both in socialization, education, business and others. Social media has a huge impact on one's life. For society, especially among adolescents, social media has become a necessity that makes it a consumer no day without opening social media. Does the use of social media affect the prosocial behavior of a user? Prosocial behavior refers to behavior that can benefit other people around it. Prosocial behavior is often regarded as the foundation of human relationships and has a positive value. The research used was a survey. The questionnaire used has 3 parts. Part A is demographic, part B is a social media usage pattern. While part C is prosocial behavior. The results showed that alpha chroma values ​​were high at 0.915. The sample involved 350 active social media users. Statistical Package for Social Science (SPSS) version 21 for descriptive and inferential data analysis. Descriptive statistics of frequency and mean used for distribution analysis. While inferential statistics, the T-test analysis is used to examine the differences in social and prosocial behavior among the sexes. The findings show that the use of social media does not affect the prosocial behavior of social media user in Malaysia.