Multimodality Analysis: Verbal Representation in Mie Sedaap and Indomie Intant Noodles Video Advertisement

IF 0.3 0 LITERATURE

Asiatic-IIUM Journal of English Language and Literature Pub Date : 2022-06-17 DOI:10.24036/ell.v11i2.115897

Karina May Hendra, H. Hamzah

引用次数: 0

Abstract

This study aims to examine the difference in meaning in the verbal analysis of Mie Sedaap and Indomie instant noodles advertisements. This study aims to determine the difference in meaning in verbal analysis at the level of Systemic Functional Linguistics, namely ideational, interpersonal, and textual metafunctions. The data were analyzed using Halliday's (2006) theory of Systemic Functional Linguistics. The data is the words contained in the Mie Sedaap and Indomie ad videos. This research method uses descriptive qualitative research. The results showed that there were some differences in the two advertisements in using Systemic Functional Linguistics, namely the analysis of mood, attitude, modality, graduation, and theme. The five differences are dominated by Mie Sedaap advertisements.

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多模态分析:Mie Sedaap和Indomie方便面视频广告中的言语表征

本研究旨在探讨米色达和印多美方便面广告在言语分析上的意义差异。本研究的目的是在系统功能语言学的层面上确定言语分析中的意义差异，即概念功能、人际功能和语篇元功能。使用韩礼德(2006)的系统功能语言学理论分析数据。数据是包含在Mie Sedaap和Indomie广告视频中的文字。本研究方法采用描述性定性研究。结果表明，两篇广告在使用系统功能语言学分析语气、态度、情态、毕业和主题等方面存在一定差异。这五种差异主要由Mie Sedaap广告主导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asiatic-IIUM Journal of English Language and Literature LITERATURE-

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0.40

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0.00%

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期刊介绍： Asiatic is the very first international journal on English writings by Asian writers and writers of Asian origin, currently being the only one of its kind. It aims to publish high-quality researches and outstanding creative works combining the broad fields of literature and linguistics on the same intellectual platform. Asiatic will contain a rich collection of selected articles on issues that deal with Asian Englishes, Asian cultures and Asian literatures in English, including diasporic literature and Asian literatures in translation. Articles may include studies that address the multidimensional impacts of the English Language on a wide variety of Asian cultures (South Asian, East Asian, Southeast Asian and others). Subjects of debates and discussions will encompass the socio-economic facet of the Asian world in relation to current academic investigations on literature, culture and linguistics. This approach will present the works of English-trained Asian writers and scholars, having English as the unifying device and Asia as a fundamental backdrop of their study. The three different segments that will be featured in each issue of Asiatic are: (i) critical writings on literary, cultural and linguistics studies, (ii) creative writings that include works of prose fiction and selections of poetry and (iv) review articles on Asian books, novels and plays produced in English (or translated into English). These works will reflect how elements of western and Asian are both subtly and intensely intertwined as a result of acculturation, globalisation and such.