Techno-Entrepreneurship as Identity Construction for the Indonesian Generation Z

Abstract

This article addresses ways in which members of Generation Z construct identity as techno-entrepreneurs by using livestreaming applications. Drawing on quantitative and qualitative assessments of surveys, interviews, documents, and observations, the authors show how visual and verbal conduct based on expressions, interaction, communication, and transactions was used for informal educational purposes by techno-entrepreneurs in their daily lives. On the micro level, members of Gen Z construct self-images as entertainers and businesspeople who need self-recognition and build relationships with viewers. On the meso level, identity emerges via community cohesiveness and a community of talent, and by streaming pop culture. On the macro level, Gen Z follows social and cultural issues and engages in global citizenship while responding to streaming business opportunities. Livestreaming fosters Gen Z’s identity construction and shapes the role of influencers in the development of techno-entrepreneurship.