Feed for Thought: Factors Predicting Public Support for Funding and Labeling Preferences of Alternative Aquafeed

IF 3 3区社会学 Q1 COMMUNICATION

Environmental Communication-A Journal of Nature and Culture Pub Date : 2022-03-28 DOI:10.1080/17524032.2022.2051577

S. Ho, Wen-Dee Tan, Agnes S. F. Chuah, Pearlyn Y. Y. Chua, Keith X. L. Lau, Joshua Z. A. Chan

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引用次数: 1

Abstract

ABSTRACT Alternative aquafeed is currently being researched as a sustainable and environmentally friendly way to bolster aquaculture production, which plays an integral role in supplying global seafood demand. Guided by the cognitive miser model, this study aims to examine factors predicting public support for funding the development of alternative aquafeed and public preference for labeling fish fed with alternative aquafeed. This study found that heuristics were more influential than knowledge in shaping the dependent variables. This study also investigated how heuristics serve as perceptual filters, interacting with knowledge when influencing public support for funding and preference for labeling. This indicates that dependent on their predispositions and available heuristic cues, individuals might interpret the same information differently. Most importantly, the findings suggest that labels may serve varying roles and can be an effective way for actors in the food industry to communicate to the public.

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饲料的思想:因素预测公众支持的资金和标签偏好的替代水产饲料

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来源期刊

Environmental Communication-A Journal of Nature and Culture Multiple-

CiteScore

6.30

自引率

7.40%

发文量

期刊介绍： Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.