A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District)

Abstract

E-commerce not only means conducting business on the internet. In the era of internet technology, e-commerce completely changes our lifestyle. E-commerce continuously achieving success, and its become more important for businessman to follow the current trends because as technology changes, consumer behavior also changes. Consumer behavior has a tremendous impact on e-commerce. Electronic commerce is far more than just transacting business over the internet. It will have a far-reaching and more significant effect than we presently realize. This is since the information technology revolution is occurring at the same time as other trends, most notably the globalization of business. The new era of global e-commerce is spawning an entirely new economy, which will profoundly influence our lives, reshape competition in multiple sectors, and change the world economy.