Eel Business Development Strategy in PT Laju Banyu Semesta (Labas)

Journal of Business and Entrepreneurship Pub Date : 2018-01-10 DOI:10.17358/IJBE.4.1.99

Hesti Indri Purwaty, R. Oktaviani, O. Suparno

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引用次数: 1

Abstract

The objectives of this research were to illustrate the business model of PT Labas with the Business Model Canvas (BMC) approach, to develop the business development strategy of the company, and to describe the development of the company. This research used a descriptive analysis method. The analyzing tools used in this research included the Business Model Canvas (BMC) and Strength, Weakness, Opportunities, Threats (SWOT) analysis. The portraits of the existing nine elements of BMC of PT Labas describe the business processes that have been run by the company at this time. The SWOT analysis from these nine elements resulted in several alternative business development strategies for PT Labas. The strategies that can be undertaken by PT Labas management include operational improvement, core-plasma partnership with the enlargement partners, innovation & product quality improvement, market development, and business capital enhancement. BMC improvement is conducted by strengthening the elements of customer segment, channel, customer relationship, key resources, key activities, key partnership, and cost structure. The development of the BMC element provides changes to other elements. Keywords: eel (Anguilla spp.), PT Labas, BMC, strategy, business development

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拉州班鱼Semesta鳗鱼业务发展策略(拉巴斯)

本研究的目的是用商业模式画布(BMC)的方法来说明PT Labas的商业模式，制定公司的业务发展战略，并描述公司的发展。本研究采用描述性分析方法。本研究使用的分析工具包括商业模式画布(BMC)和优势，劣势，机会，威胁(SWOT)分析。PT Labas的BMC现有九个要素的画像描述了公司此时已经运行的业务流程。从这九个要素的SWOT分析得出了PT Labas的几个备选业务发展战略。PT Labas管理层可以采取的策略包括运营改进、核心等离子体与扩大合作伙伴的伙伴关系、创新和产品质量改进、市场开发和业务资本增强。BMC的改进是通过加强客户细分、渠道、客户关系、关键资源、关键活动、关键伙伴关系和成本结构等要素来进行的。BMC元素的开发为其他元素提供了更改。关键词:鳗鲡，鳗鲡，BMC，战略，业务发展

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Journal of Business and Entrepreneurship

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