Predicting intention to share information on commercial websites based on personality traits

IF 8 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Bottom Line Pub Date : 2020-05-28 DOI:10.1108/bl-02-2020-0018

Nima Soltani-Nejad, Seyedeh Zahra Mirezati, M. Saberi

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引用次数: 3

Abstract

The growing popularity of e-commerce, in recent years, has led to an increase in sharing information in cyberspace. Personality traits are one of the most effective personal factors in sharing information on business websites. This study aims to investigate the relationship between personality traits and intention to share information on commercial websites.,In this survey study, structural equation modeling was used. The statistical population of this study consisted of 385 Iranian students. Two questionnaires, i.e. personality traits and intention to share information, were used to collect the required data. The validity of the research instruments was estimated by calculating the average variance extracted. Furthermore, the reliability was assessed and confirmed by Cronbach’s alpha coefficient and composite reliability. Data analysis was performed with AMOS and partial least squares statistical software.,The results indicated that the components of personality traits including authoritarianism, self-esteem, locus of control and adaptation had a significant positive effect on intention to share information.,In this study, the authors designed a model to examine the effect of personality traits on intention to share information on commercial websites.

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基于人格特征的商业网站信息分享意愿预测

近年来，电子商务的日益普及，导致了网络空间信息共享的增加。个性特征是在商业网站上分享信息最有效的个人因素之一。本研究旨在探讨人格特质与商业网站资讯分享意愿的关系。在本调查研究中，采用结构方程模型。本研究统计人群为385名伊朗学生。使用人格特征和信息分享意愿两份问卷来收集所需数据。通过计算提取的平均方差来估计研究工具的有效性。采用Cronbach’s alpha系数和复合信度对信度进行评估和验证。采用AMOS和偏最小二乘统计软件进行数据分析。结果表明，权威主义、自尊、控制源和适应等人格特质成分对信息分享意愿有显著的正向影响。在这项研究中，作者设计了一个模型来检验人格特质对商业网站信息分享意愿的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Bottom Line INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

9.90

自引率

12.20%

发文量

期刊介绍： Because The Bottom Line: Managing Library Finances is written and edited by well respected figures from the librarian community - you can be assured the topics covered will be particularly relevant to you and your library.