The Implementation of Augmented Reality in E-Commerce Customization: A Systematic Literature Review

2021 13th International Conference on Information & Communication Technology and System (ICTS) Pub Date : 2021-10-20 DOI:10.1109/ICTS52701.2021.9608322

Dhena Kamalia Fu'adi, A. Hidayanto, D. I. Inan, K. Phusavat

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引用次数: 4

Abstract

The rapid change in technology has turned the interaction between the customer and e-commerce application into more realistically. One of the advanced technologies in e-commerce is Augmented Reality (AR). The implementation of AR in e-commerce has been vast and diverse. One of these is to help customizing products based on customer needs. In understanding the extent of implementation for customization in AR e-commerce and its limitations, a systematic literature review was carried out from previous papers. From five paper databases whose publication dates range from 2012 to 2021, 32 papers discuss AR customization in e-commerce. The explanation of this result is divided into six research objectives, such as customer experience, behavioral response, purchase intention, adoption and acceptance, brand love, and attitude toward risk. In this paper, the explanation of customization in AR e-commerce will be divided into the implementation and future works.

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增强现实技术在电子商务定制中的应用:系统的文献综述

技术的飞速发展使得客户与电子商务应用之间的互动变得更加现实。增强现实(AR)是电子商务领域的一项先进技术。AR在电子商务中的实施是广泛而多样的。其中之一是帮助根据客户需求定制产品。为了了解AR电子商务中定制的实施程度及其局限性，我们从以前的论文中进行了系统的文献综述。从5个出版日期从2012年到2021年的论文数据库中，有32篇论文讨论了电子商务中的AR定制。对这一结果的解释分为六个研究目标，如顾客体验、行为反应、购买意愿、采用和接受、品牌热爱、风险态度。在本文中，对AR电子商务中定制的解释将分为实施和未来的工作。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2021 13th International Conference on Information & Communication Technology and System (ICTS)

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