From Green Building Material to Platform Economy: How MOSIA Upgrades Social Innovation and Leads Industrial Transformation

Yuan Liang, T. Chou
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引用次数: 0

Abstract

In the market of the healthy residence industry nowadays, the universal value of health has been increasingly emphasized and pursued. It caused the interior renovation process and quality to undergo increasingly strict inspections and requirements. To pursue sustainable development and solve the long-standing gap in the health field, Taiwan’s first ecological green building material manufacturer, MOSIA invested in establishing a social enterprise, GDcometrue.com. It connected the capabilities and resources of industry partners, such as designers, workers, equipment vendors, and material vendors, to reshape the industry value chain, set industry standards, develop a comprehensive green renovation solution, and guide the construction of industry ecosystem and put industry’s turnaround and innovation into practice. By transforming the industrial ecosystem, the company explores innovative business development and reconfigures and redeploys resources. GDcometrue.com shaped Asia’s first green renovation service system, then that system became Asia’s first and largest shared economy platform for “green design,” and promoted a benchmark business model for cross-industry cooperation. The company used its unique platform business model to create market value and satisfy the dynamic needs of the market and customers. Ultimately, the company achieved organizational ambidexterity to cope with industry environment changes and provide a novel solution for the gap in the global green building industry and green building material industry.
从绿色建材到平台经济:MOSIA如何升级社会创新引领产业转型
在当今健康住宅产业的市场中,健康的普遍价值越来越受到重视和追求。这使得室内装修的过程和质量受到越来越严格的检查和要求。为了追求可持续发展,解决健康领域的长期差距,台湾第一家生态绿色建材制造商,MOSIA投资成立了社会企业GDcometrue.com。它连接了设计师、工人、设备商、材料商等行业合作伙伴的能力和资源,重塑行业价值链,制定行业标准,制定全面的绿色改造解决方案,引导行业生态系统的建设,实现行业的转型和创新。通过产业生态系统转型,探索创新业务发展,重新配置资源。打造了亚洲首个绿色装修服务体系,成为亚洲首个也是最大的“绿色设计”共享经济平台,推动了跨行业合作的标杆商业模式。公司以独特的平台商业模式创造市场价值,满足市场和客户的动态需求。最终,公司实现了组织双重性,应对行业环境变化,为全球绿色建筑行业和绿色建材行业的差距提供了新颖的解决方案。
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