Traditional Marketing is Alive

Abstract

Is traditional marketing dead? Written in response to Bill Lee’s article “Marketing is Dead”, the following details why traditional dead is not dead. This includes a look at current statistics regarding the effectiveness of traditional marketing, as well as exploring the effectiveness of online marketing. It also provides the results of an informal poll completed by marketers before delving into how traditional marketing is evolving and the contribution it has had on digital and online marketing. Finally, it examines how traditional marketing and internet marketing can be effectively used together.