Turismo e covid-19: a intenção de viagem do consumidor de turismo para o ano de 2021 e 2022

Abstract

The article aims to analyse the factors that affect the travel intention of the tourism consumer during the Covid‑19 pandemic for the year 2021 and 2022. The research is quantitative, with a conceptual scope built from research of the literature. The data collection instrument was a questionnaire based on the Theory of Planned Behavior. The survey was organised using Google Forms in January 2021. The type of sampling was non‑probabilistic, with 174 valid questionnaires. The analysis techniques were: Exploratory Factor Analysis (AFE) and Structural Equation Modeling (SEM). The structural model resulting from the cross‑referencing of the data was shown to be adequate for the explanation and adjustment of the sample, since an R2 of 0.75 was obtained. The hypotheses raised were confirmed, giving positive travel intentions for the year 2021 and 2022, and signalling resistant behavior in tourists