Consuming Halal Products: The Dynamics of Trustworthiness, Self-Efficacy and Purchase Intention

IF 0.1 N/A RELIGION

global journal al thaqafah Pub Date : 2022-02-28 DOI:10.7187/gjatsi022022-13

Zairina Bahjam, Shaizatulaqma Kamalul Ariffin, Nabsiah Abdul Wahid

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Abstract

This study aims to investigate the factors that affect the purchasing intention of halal products among Malaysian Muslim consumers in East Malaysia. In specific, this study will examine the relationship between trustworthiness, self- efficacy, attitude, subjective norm, perceived behavior control, and purchase intention. Data of this study were collected from 142 consumers from East Malaysia who consume Halal products by using an online questionnaire survey. The data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. This study found that the intention to purchase halal products was inﬂuenced by attitude, subjective norm, and perceived behavioral control. Besides, it was found that determinants such as self-efﬁcacy, and trustworthiness have a signiﬁcant positive impact on attitude, subjective norm, and perceived behavioral control. This study helps marketers and producer to understand the factors that influence East Malaysia consumers to purchase Halal products. Hence, the findings will enhance the marketing strategy on any promotional material that relates to Halal products according to appropriate Halal guidelines.

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清真产品消费:信任、自我效能和购买意愿的动态关系

本研究旨在调查东马马来西亚穆斯林消费者购买清真产品意愿的影响因素。本研究将探讨诚信、自我效能感、态度、主观规范、行为知觉控制与购买意愿之间的关系。本研究的数据是通过在线问卷调查从东马142名消费清真产品的消费者中收集的。采用偏最小二乘结构方程建模(PLS-SEM)技术对数据进行分析。本研究发现，清真产品购买意愿受态度、主观规范和感知行为控制的影响。此外，研究发现自我效能感、可信度等决定因素对态度、主观规范和感知行为控制有显著的正向影响。本研究有助于营销人员和生产者了解影响东马消费者购买清真产品的因素。因此，调查结果将根据适当的清真准则加强与清真产品有关的任何宣传材料的营销策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

global journal al thaqafah RELIGION-

CiteScore

0.20

自引率

0.00%

发文量

期刊介绍： Global Journal Al-Thaqafah (GJAT) is a biannual journal, published by Universiti Sultan Azlan Shah (USAS), Perak, MALAYSIA. This journal is purely academic and peer reviewed. It caters to articles, research notes and reports, and book reviews on diverse topics relating to Islam and the Muslims. This journal is intended to provide an avenue for researchers and academics from all persuasions and traditions to share and discuss differing views, new ideas, theories, research outcomes, and socio-cultural and socio-political issues that impact on and directly or indirectly affect the Muslim World with the sole purpose of making this world a better place to live in. GJAT started in 2011 and was later granted the SCOPUS status in March 2014. Since then, GJAT has published numerous articles and materials from international contributors. GJAT welcomes contributions from all: academics, experts, and professionals. All articles submitted must be original, academic, of high scholarly standard, and meet the strict SCOPUS requirements. GJAT prioritizes articles that discuss fundamental issues and are of global relevance and importance, and publishes all articles that fulfill the basic criteria without prejudice (kindly refer to "Submission and Guidelines"). All decisions by GJAT to publish any article are final.

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