Revealing the elusive effects of vividness: a meta-analysis of empirical evidences assessing the effect of vividness on persuasion

IF 1.8 3区心理学 Q3 PSYCHOLOGY, SOCIAL

Social Influence Pub Date : 2016-03-14 DOI:10.1080/15534510.2016.1157096

J. Blondé, F. Girandola

引用次数: 47

Abstract

Abstract Despites decades of research, past studies focusing on the effects of vividness on persuasion found mixed and contradictory results. In order to solve this conflicting issue, a meta-analysis was conducted on empirical studies assessing the impact of vivid (vs. pallid) communications on attitude and/or behavioral intention. Overall, 27 articles (k = 43; N = 7575) were included. Our results showed that vividness yielded significant small-to-medium effect on both attitude (d+ = .31) and behavioral intention (d+ = .39). Furthermore, meta-regression analyses indicated that memory recall, cognitive elaboration, and topic valence moderated these effects, whereas vividness/argument congruency was not significantly related to the variations of effects sizes. Finally, theoretical implications of theses finding will be discussed.

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揭示生动性的难以捉摸的影响:评估生动性对说服影响的经验证据的荟萃分析

尽管经过了几十年的研究，过去关于生动对说服的影响的研究发现了混合和矛盾的结果。为了解决这个相互矛盾的问题，我们对实证研究进行了荟萃分析，评估了生动(与苍白)沟通对态度和/或行为意图的影响。总共有27篇文章(k = 43;N = 7575)。结果表明，生动性对态度(d+ = 0.31)和行为意向(d+ = 0.39)均有显著的中小影响。此外，元回归分析表明，记忆回忆、认知阐述和话题效价调节了这些效应，而生动/论点一致性与效应大小的变化不显著相关。最后，本文将讨论这些发现的理论意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Influence PSYCHOLOGY, SOCIAL-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.