The Effects of the Message Sidedness of Product Reviews in Crowdfunding: Focusing on the Dual Mediating Effect of Message Credibility and Perceived Risk

IF 2.1 4区管理学 Q3 BUSINESS

Journal of Advertising Research Pub Date : 2022-03-31 DOI:10.16914/ar.2022.132.5

S. Yoo, S. Kim

引用次数: 0

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众筹产品评论的消息性效应——基于消息可信度和感知风险的双重中介效应

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来源期刊

Journal of Advertising Research Multiple-

CiteScore

4.20

自引率

12.00%

发文量

期刊介绍： The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.