Butchering the fat body: Enacting and engaging fatness in an American “anti-obesity” campaign

IF 0.8 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY
Kristen A. Hardy
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引用次数: 1

Abstract

ABSTRACT While public concern with body weight is not simply a recent phenomenon, the past several decades have witnessed the intensification of a set of discourses that frame the fat/ness of bodies as a public health crisis, particularly in the United States. In 2004, the U.S. Department of Health and Human Services (HHS) and the US-American Advertising Council (Ad Council) co-produced a series of print, radio, and television “public service announcements” as part of a self-described “obesity prevention” campaign, which deploys a cultural framework of healthism to present fat as a pathological entity in need of elimination through the efforts of the responsibilized citizen. In this paper, I bring methodological guidance from Sara Ahmed’s Queer Phenomenology together with the work of other critical theorists to consider how fat/ness is represented by this campaign as an index of the undisciplined body-self, as a space of abjection, and as a basis for the exclusion of fat bodies as both desired objects and desiring subjects. However, scope may also exist for disruption of the “prescribed” enactments and for new, “queer” orientations toward fat/ness and fat bodies to emerge.
屠杀肥胖的身体:在美国的“反肥胖”运动中扮演和参与肥胖
虽然公众对体重的关注并不仅仅是最近才出现的现象,但在过去的几十年里,一系列将身体肥胖视为公共健康危机的话语愈演愈烈,尤其是在美国。2004年,美国卫生与公众服务部(HHS)和美国广告委员会(Ad Council)联合制作了一系列印刷品、广播和电视“公益广告”,作为自诩为“预防肥胖”运动的一部分,该运动运用健康主义的文化框架,将肥胖视为一种病态实体,需要通过负责任的公民的努力来消除。在这篇论文中,我将萨拉·艾哈迈德的《酷儿现象学》的方法论指导与其他批判理论家的工作结合起来,来考虑这场运动如何将肥胖/肥胖作为一种无序的身体自我的指标,作为一种卑贱的空间,以及作为排除肥胖身体作为欲望客体和欲望主体的基础。然而,对“规定的”法规的破坏和对肥胖和肥胖身体的新“酷儿”取向的出现也可能存在。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.80
自引率
20.00%
发文量
32
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