Josune Sáenz, Ana Ortiz de Guinea, Carmela Peñalba-Aguirrezabalaga
{"title":"Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance","authors":"Josune Sáenz, Ana Ortiz de Guinea, Carmela Peñalba-Aguirrezabalaga","doi":"10.1016/j.im.2022.103724","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":13575,"journal":{"name":"Inf. Resour. Manag. J.","volume":"1 1","pages":"103724"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Inf. Resour. Manag. J.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1016/j.im.2022.103724","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}