Evaluating Affordance-Based Opportunities: A Conjoint Experiment of Corporate Venture Capital Managers’ Decision-Making

IF 7.8 1区 管理学 Q1 BUSINESS
Petrit Ademi, Monika C. Schuhmacher, Andrew Zacharakis
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引用次数: 3

Abstract

We integrate opportunity evaluation reasoning with affordance theory to develop a nuanced theoretical model of action orientation in entrepreneurial decision-making. We test our model with a conjoint experiment of 864 decisions made by 54 corporate venture capital (CVC) managers evaluating digital ventures for investment. Our findings provide evidence that CVC managers value two sources of digital affordances: the recombinability and the reprogrammability of digital technologies. The results show that CVC managers individuate affordance-based investment opportunities based on their personal and organizational background. We contribute to a fine-grained understanding of action potentials in the evaluation of opportunities and advance affordance theory through a cognitive judgment perspective.
基于能力的机会评价:企业风险投资经理决策的联合实验
我们将机会评估推理与可得性理论相结合,建立了一个细致入微的创业决策行动导向理论模型。我们用54家公司风险投资(CVC)经理评估数字风险投资的864项决策的联合实验来检验我们的模型。我们的研究结果提供了证据,表明CVC管理者重视数字支持的两个来源:数字技术的可重组性和可再编程性。结果表明,CVC管理者会根据个人背景和组织背景对基于服务的投资机会进行个性化配置。我们有助于对机会评估中的动作电位的细致理解,并通过认知判断的角度推进功能提供理论。
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来源期刊
CiteScore
19.00
自引率
12.40%
发文量
56
期刊介绍: Entrepreneurship Theory and Practice (ETP) is an interdisciplinary scholarly journal dedicated to conceptual and empirical research that advances, tests, or extends theory relating to entrepreneurship in its broadest sense. Article Topics: Topics covered in ETP include, but are not limited to: New Venture Creation, Development, Growth, and Performance Characteristics, Behaviors, and Types of Entrepreneurs Small Business Management Family-Owned Businesses Corporate, Social, and Sustainable Entrepreneurship National and International Studies of Enterprise Creation Research Methods in Entrepreneurship Venture Financing Content: The journal publishes articles that explore these topics through rigorous theoretical development, empirical analysis, and methodological innovation. ETP serves as a platform for advancing our understanding of entrepreneurship and its implications for individuals, organizations, and society.
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