Gamification, learning & marketing

IF 0.8 4区计算机科学 Q4 AUTOMATION & CONTROL SYSTEMS

International Journal of Robotics & Automation Pub Date : 2020-07-09 DOI:10.15406/IRATJ.2020.06.00208

Massimiliano Minaudo

引用次数: 0

Abstract

The term, which derives from the word “game”, is becoming so popular that it will soon be used in all marketing departments, but this could also be an understatement, which is why it must rightly be considered as an effective tool capable of propagating and spreading various messages or even pushing the user to certain behaviors and this would mean, above all for companies and educational institutions, the achievement of the objectives.

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游戏化、学习和营销

这个源自“游戏”一词的术语变得如此流行，以至于很快就会被所有营销部门使用，但这也可能是一种轻描淡写的说法，这就是为什么它必须被视为一种有效的工具，能够传播和传播各种信息，甚至推动用户做出某些行为，这对公司和教育机构来说，首先意味着实现目标。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Robotics & Automation 工程技术-机器人学

CiteScore

1.20

自引率

44.40%

发文量

审稿时长

8 months

期刊介绍： First published in 1986, the International Journal of Robotics and Automation was one of the inaugural publications in the field of robotics. This journal covers contemporary developments in theory, design, and applications focused on all areas of robotics and automation systems, including new methods of machine learning, pattern recognition, biologically inspired evolutionary algorithms, fuzzy and neural networks in robotics and automation systems, computer vision, autonomous robots, human-robot interaction, microrobotics, medical robotics, mobile robots, biomechantronic systems, autonomous design of robotic systems, sensors, communication, and signal processing.