Study for the Factors Affecting Impulsive Buying Behavior of Viewers in Chinese Influencers’ E-commerce Live Broadcasting : Focusing on the Mediating Effect of Positive Emotions

IF 1.6 3区社会学 Q2 SOCIOLOGY

Innovation-The European Journal of Social Science Research Pub Date : 2023-03-31 DOI:10.46415/jss.2023.03.30.1.101

Jijuan Yao, Jaewon Kang

引用次数: 0

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中国网红电商直播中观众冲动购买行为的影响因素研究——以积极情绪为中介

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来源期刊

Innovation-The European Journal of Social Science Research SOCIOLOGY-

CiteScore

4.50

自引率

15.00%

发文量

期刊介绍： European integration and enlargement pose fundamental challenges for policy, politics, citizenship, culture and democracy. Innovation: The European Journal of Social Science Research provides a unique forum for discussing these processes. It welcomes articles on all aspects of European developments that contribute to the improvement of social science knowledge and to the setting of a policy-focused European research agenda. Examples of typical subject areas covered include •Policy-Making and Agenda-Setting •Multilevel Governance •The Role of Institutions •Democracy and Civil Society •Social Structures and Integration •Sustainability and Ecological Modernisation •Science, Research, Technology and Society