Let’s Go Viral: Utilizing Social Media To Capture Pre-Health Students & Meet Them Where They Are

Abstract

“Let’s Go Viral: Utilizing Social Media To Capture Pre-Health Students & Meet Them Where They Are,” presented at the 2022 NAAHP Conference in Denver, CO, provided background information on the ways Generation Z uses social media compared to how millennials do and how to better determine a social media strategy for advising offices. In this article, we will break down the presentation, highlighting different uses of social media and offering quick next steps to “go viral!” Our objectives are to: Show you how to capitalize on the age of social media by giving your posts and engagement tactics a “glow-up”Help you understand where students are on the Internet with different ways to capture their attention and get your information across in a broad range of mediaShare how we have rethought the ways we have used social media in the past and how now we use it as an extension of our advising conversationsAnd lastly, how to have a little fun while doing it!