The Effect of Digital Entrepreneurship on Creative Cities in the Pandemic Covid-19 Era

International Journal of Economics and Business Administration Pub Date : 2022-12-01 DOI:10.35808/ijeba/789

A. Sujatmiko, Mohammad, R. Arifianti, Widya

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Abstract

The purpose of this study is to find out how the influence of digital entrepreneurship on creative cities in the current Covid-19 pandemic conditions, the research was conducted in the city of Bandung, Indonesia, which is one of the cities in the world with the status of a creative city. The analysis in this study uses three dimensions of digital entrepreneurship variables, namely entrepreneur, entrepreneurship process, and ecosystem, as well as creative city variables. This research is based on a quantitative approach with a sample of 314 creative industry players in the city of Bandung. The statistical method used to test the hypothesis in this study is Structural Equation Modeling (SEM) through the Partial Least Square (PLS) v3.0 approach. The research findings show that entrepreneurs have a significant effect on creative cities, with a contribution of 19.4%, the Entrepreneurship process has a significant effect on creative cities, with a contribution of 29.2%, and Ecosystems have a significant effect on creative cities, with a contribution of 28.6%. Overall, the condition of Digital Entrepreneurship has a significant effect on supporting the creative city of Bandung, with a total contribution of 77.2% which is dominated by the entrepreneurship process while the remaining 22.8% is the influence of other factors not examined. From the value of the contribution of the entrepreneurship process that dominates, it can be seen that the impact of the Covid-19 pandemic has created new habits from creative industry players in the City of Bandung by maximizing the use of technology and internet networks, without being limited by space that can be accessed by everyone, this is what changes business. from offline to online, so digital entrepreneurship has a big impact on the creative industry to support the status of a creative city owned by the city of Bandung. Research on the role and interaction of creative economy stakeholders involved in the digital entrepreneurship ecosystem in supporting creative cities is a suggestion for further research © 2022. Specialusis Ugdymas.All Rights Reserved

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新冠疫情时代数字创业对创意城市的影响

本研究的目的是找出数字创业在当前Covid-19大流行条件下对创意城市的影响，研究在印度尼西亚万隆市进行，这是世界上具有创意城市地位的城市之一。本研究使用数字创业变量的三个维度，即企业家、创业过程和生态系统，以及创意城市变量进行分析。本研究基于对万隆市314名创意产业参与者的定量分析。本研究中检验假设的统计方法是通过偏最小二乘法(PLS) v3.0方法进行结构方程建模(SEM)。研究结果表明:企业家对创意城市的影响显著，贡献率为19.4%;创业过程对创意城市的影响显著，贡献率为29.2%;生态系统对创意城市的影响显著，贡献率为28.6%。总体而言，数字创业条件对万隆创意城市的支持作用显著，其中创业过程占主导地位的贡献总量为77.2%，其余22.8%为其他未检测因素的影响。从占主导地位的创业过程的贡献价值可以看出，新冠肺炎大流行的影响使万隆市的创意产业参与者最大限度地利用技术和互联网网络，而不受任何人都可以访问的空间的限制，从而形成了新的习惯，这就是改变商业的原因。从线下到线上，所以数字创业对创意产业有很大的影响，支持万隆市拥有创意城市的地位。对支持创意城市的数字创业生态系统中创意经济利益相关者的作用和互动的研究是进一步研究的建议©2022。Specialusis Ugdymas。版权所有

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来源期刊

International Journal of Economics and Business Administration Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

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