Reputation and trust on online labour markets: the reputation economy of Elance

Q2 Business, Management and Accounting

Work Organisation, Labour and Globalisation Pub Date : 2016-01-01 DOI:10.13169/WORKORGALABOGLOB.10.1.0027

A. Gandini, I. Pais, Davide Beraldo

引用次数: 50

Abstract

This article examines profile data about 9,593 freelancers from 121 countries active in the Design and Multimedia section of Elance, a major online labour market existing up until 2015. Using statistical analysis, the article evidences that the earnings a contractor obtains from working through Elance positively correlates with higher reputation scores and suggests that the conception of trust among actors operating on an online labour market resembles that which characterises e-commerce platforms like eBay or Amazon, where trust relations among ‘strangers’ are guaranteed by an algorithmic-based third party that translates feedbacks and rankings into a numerical reputation proxy.

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在线劳动力市场的声誉与信任:Elance的声誉经济

本文研究了来自121个国家的9593名自由职业者的个人资料，他们活跃在Elance的设计和多媒体部分，Elance是一个主要的在线劳动力市场，直到2015年才存在。通过统计分析，文章证明了承包商通过Elance获得的收入与更高的声誉得分呈正相关，并表明在在线劳动力市场上运作的参与者之间的信任概念类似于eBay或亚马逊等电子商务平台的特征。“陌生人”之间的信任关系由基于算法的第三方保证，该第三方将反馈和排名转化为数字声誉代理。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Work Organisation, Labour and Globalisation Business, Management and Accounting-Industrial Relations

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Work Organisation, Labour and Globalisation aims to: -Provide a single home for articles which specifically address issues relating to the changing international division of labour and the restructuring of work in a global knowledge-based economy. -Bring together the results of empirical research, both qualitative and quantitative, with theoretical analyses in order to inform the development of new interdisciplinary approaches to the study of the restructuring of work, organisational structures and labour in a global context. -Be global in scope, with a particular emphasis on attracting contributions from developing countries as well as from Europe, North America and other developed regions. -Encourage a dialogue between university-based researchers and their counterparts in international and national government agencies, independent research institutes, trade unions and civil society as well as other policy makers. Subject to the requirements of scholarly peer review, it is open to submissions from contributors working outside the academic sphere and encourages an accessible style of writing in order to facilitate this goal. -Complement, rather than compete with, existing discipline-based journals. -Bring to the attention of English-speaking readers relevant articles originally published in other languages.