The Problem of Adapting Regional Media Linguistics to Modern Communicative Conditions

IF 1 Q2 LINGUISTICS

Journal of Research in Applied Linguistics Pub Date : 2020-12-01 DOI:10.22055/RALS.2020.16328

R. R. Gazizov, K. V. Dementieva

引用次数: 0

Abstract

New media linguistics examines not only the written language of the media, but also the media's speech. Media linguistics encompasses media speech experiments that analyze (1) the speech behavior of mass communication participants and (2) various areas, textures, and genres of media text. In this paper, it was tried to analyze the Internet portals and publics of regional media, with the help of which they adapt to modern communicative conditions. The sources are publications of the most popular title with the audience in the Republic of Mordovia, namely the newspaper "Stolitsa S", as well as its public page on the social network VKontakte. The authors carried out a content analysis of more than 500 media texts and a qualitative analysis of about 100 materials. As a result, characteristics were identified that allow increasing the number of subscribers and causing their activity, such as the expressiveness of materials, the use of various stylistic means and methods of attracting the audience's attention.

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地域媒介语言学适应现代交际条件的问题

新媒体语言学不仅研究媒体的书面语言，也研究媒体的言语。媒介语言学包括分析(1)大众传播参与者的言语行为和(2)媒体文本的各个领域、结构和类型的媒体言语实验。本文试图分析地方媒体的门户网站和公众，并借助它们来适应现代传播条件。消息来源是摩尔多瓦共和国最受观众欢迎的出版物，即报纸“Stolitsa S”，以及其在社交网络VKontakte上的公共页面。作者对500多个媒体文本进行了内容分析，并对大约100种材料进行了定性分析。因此，确定了可以增加订阅者数量并引起他们活动的特征，例如材料的表现力，使用各种风格手段和方法来吸引观众的注意力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Research in Applied Linguistics LINGUISTICS-

CiteScore

1.00

自引率

50.00%

发文量

期刊介绍： The growth of Applied Linguistics as a separate discipline is a success story of the 1950s. The field has developed in many parts of the world and is clearly destined to continue developing well into the twenty-first century. Being concerned with pragmatically motivated study of language in social and cultural settings, Applied Linguistics brings together work in a wide array of fields, including linguistics, literary studies, history, anthropology, psychology, sociology, and economics. The purpose of Journal of Research in Applied Linguistics is to contribute to the development of the field, reflect the breadth of work in Applied Linguistics, and enable readers to share in the exciting new developments that are taking place at the present time. Journal of Research in Applied Linguistics (RALs) invites all Iranian and foreign linguists, applied linguists, and teaching practitioners to contribute to the journal by submitting papers under the following main headings: Applied Linguistics Literary Studies Translation Studies.