A Conceptual Design for COMBI Dengue Prevention based on an Integrated Psychology and Persuasive Technology Models

Abstract

Dengue prevention is the best way to prevent dengue outbreaks, as the tagline goes, “prevention is better than cure”. But the challenges lie on sustaining the preventive activity among the community, which commonly only takes place periodically, i.e. when they are dengue outbreaks, with the presence of health officers under the Communication for Behavioral Impact (COMBI) campaign. In this study, a behaviour change model based on the Transtheoretical Model (TTM) and trigger elements derived from the Fogg Behaviour Model (FBM) is proposed to sustain a community in carrying out preventive activities to prevent dengue. Furthermore, the intervention strategy is added to connect the TTM and FBM. In addition, an interview with the community leader, from the community which used to be a hotspot for dengue, and a survey with its residents are performed to give further insights into the development of the proposed model.