Research on the Optimization of Marketing Methods and Strategies for Restaurant Brands — The Example of the Kungfu Froggy

Abstract

— Established in 2015, the KUNGFU FROGGY restaurant brand has become a popular young and fashionable restaurant brand in nearly six years. In this paper, we use food, price, service and environment as the first-level evaluation indicators to build a consumer satisfaction survey model, analyze the brand characteristics and marketing methods of the KUNGFU FROGGY through consumer satisfaction surveys, so as to understand its marketing strategy, explore the development methods and paths of regional restaurant brands, and make relevant suggestions for building restaurant brands with regional characteristics.