{"title":"Strategi Marketing Mix 4p dalam Mewujudkan Sekolah Unggulan","authors":"Muna Fauziah, Khakimatusodiqoh .","doi":"10.33507/cakrawala.v6i1.528","DOIUrl":null,"url":null,"abstract":"This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially at the Early Childhood level. In this regard, this study aims to determine the application of the 4P marketing mix strategy in realizing superior schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being investigated. The sources of data obtained are by using observation, interviews, and documentation. The strategy used by RA Queen Al Khadijah is to implement a marketing mix strategy or better known as 4P (Product, Price, Place, Promotion). Product, price, place and promotion strategies were all carried out by RA Queen AL Khadijah in providing satisfaction to consumers, increasing the number of students, the quality of students so that the label as a superior school would be given by consumers.","PeriodicalId":31911,"journal":{"name":"Cakrawala Jurnal Studi Islam","volume":"17 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cakrawala Jurnal Studi Islam","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33507/cakrawala.v6i1.528","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially at the Early Childhood level. In this regard, this study aims to determine the application of the 4P marketing mix strategy in realizing superior schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being investigated. The sources of data obtained are by using observation, interviews, and documentation. The strategy used by RA Queen Al Khadijah is to implement a marketing mix strategy or better known as 4P (Product, Price, Place, Promotion). Product, price, place and promotion strategies were all carried out by RA Queen AL Khadijah in providing satisfaction to consumers, increasing the number of students, the quality of students so that the label as a superior school would be given by consumers.
这项研究的动机是各级教育机构竞争日益激烈的现象,特别是在幼儿阶段。在这方面,本研究旨在确定4P营销组合策略在RA Queen Al Khadijah District实现优势学校中的应用。研究人员在研究这个案例时使用的方法是使用定性方法,因为定性方法是用来描述,系统地,事实地,准确地描述事实和被调查现象之间关系的性质。获得的数据来源是通过观察、访谈和文件。RA Queen Al Khadijah使用的策略是实施营销组合策略,或者更广为人知的是4P (Product, Price, Place, Promotion)。产品,价格,地点和促销策略都是由RA Queen AL Khadijah实施的,以使消费者满意,增加学生数量,提高学生质量,从而使消费者获得优质学校的标签。