Structural changes and organisations in the print media markets of Post-Communist East Central Europe

IF 1.7 3区 文学 Q2 COMMUNICATION
Á. Gulyás
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引用次数: 16

Abstract

AbstractIntroductionFollowing the demise of the communist regimes new rules and forces were introduced and new conditions emerged in the print media markets of East Central Europe. It is usually envisaged that the print media transformed from a communist type to a market-driven pluralistic system. Three main processes can be distinguished in the post-communist transformation of the print media: democratisation, marketisation and commercialisation. Democratisation refers to the changing political functions of the media with a general aim towards pluralistic and free media. Marketisation means the establishment of market forces and institutions in the sector. Commercialisation relates to the process where the commercial and commodity roles of the media came into prominence. The transformation of the print media can be examined from different perspectives. This article focuses on two aspects: structural developments in the market segments and ownership changes, especially those related to the issue of nation...
后共产主义东欧和中欧印刷媒体市场的结构变化和组织
随着共产主义政权的消亡,新的规则和力量被引入,中欧东部的印刷媒体市场出现了新的情况。人们通常设想印刷媒体从共产主义类型转变为市场驱动的多元化系统。后共产主义时代印刷媒体的转型可以分为三个主要过程:民主化、市场化和商业化。民主化是指改变媒体的政治功能,其总体目标是实现媒体的多元化和自由。市场化意味着在该部门建立市场力量和制度。商业化与媒体的商业和商品角色变得突出的过程有关。印刷媒体的转型可以从不同的角度来审视。本文主要关注两个方面:细分市场的结构发展和所有权的变化,特别是与国家利益相关的问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Javnost-The Public
Javnost-The Public COMMUNICATION-
CiteScore
2.50
自引率
0.00%
发文量
13
期刊介绍: Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.
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