A New Normal - Purchasing Seafood Online: An Investigation of Consumers’ Purchase Intention

IF 0.1 N/A RELIGION

global journal al thaqafah Pub Date : 2022-02-28 DOI:10.7187/gjatsi022022-9

Chia-Ying Tan, Yen-Nee Goh, Mao-Seng Ting

{"title":"A New Normal - Purchasing Seafood Online: An Investigation of Consumers’ Purchase Intention","authors":"Chia-Ying Tan, Yen-Nee Goh, Mao-Seng Ting","doi":"10.7187/gjatsi022022-9","DOIUrl":null,"url":null,"abstract":"Grocery nowadays offers fresh and frozen seafood to people in Malaysia on the internet platform. The phenomenon is driven by the growing seafood industry market with 17.4 percent compound annual growth (CAGR). Besides, the phenomenon also helped the rising trend statistics for online retailing as well as the growing market of online grocery. The purpose of this article is to study the direct relationship between the determinants (Attitudes, Freshness, Product Variety, Perceived Risk, Perceived Novelty, and Trust) and online purchase intention towards purchasing fresh seafood. This study also intends to examine the mediating effect of attitudes between the determinants (Perceived Usefulness and Perceived Ease of Use) and online purchase intention towards seafood. Data from 202 samples are collected and analysed using the partial least square methodology via an online survey. The findings showed that attitudes were significantly affected by perceived ease of use and perceived usefulness. Furthermore, Attitudes and Perceived Novelty, freshness, and Trust have a significant effect on online purchase intention of seafood, whereas Product Variety has insignificant effect on purchasing seafood by ordering online. It is also proposed that attitudes have significantly mediated the effects of perceived usefulness and Perceived Ease of use on online purchase intention of seafood. The findings have significant implications for Seafood Company to provide an efficient and effective online grocery website based on the need of online customers.","PeriodicalId":12715,"journal":{"name":"global journal al thaqafah","volume":null,"pages":null},"PeriodicalIF":0.1000,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"global journal al thaqafah","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7187/gjatsi022022-9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"N/A","JCRName":"RELIGION","Score":null,"Total":0}

引用次数: 0

Abstract

Grocery nowadays offers fresh and frozen seafood to people in Malaysia on the internet platform. The phenomenon is driven by the growing seafood industry market with 17.4 percent compound annual growth (CAGR). Besides, the phenomenon also helped the rising trend statistics for online retailing as well as the growing market of online grocery. The purpose of this article is to study the direct relationship between the determinants (Attitudes, Freshness, Product Variety, Perceived Risk, Perceived Novelty, and Trust) and online purchase intention towards purchasing fresh seafood. This study also intends to examine the mediating effect of attitudes between the determinants (Perceived Usefulness and Perceived Ease of Use) and online purchase intention towards seafood. Data from 202 samples are collected and analysed using the partial least square methodology via an online survey. The findings showed that attitudes were significantly affected by perceived ease of use and perceived usefulness. Furthermore, Attitudes and Perceived Novelty, freshness, and Trust have a significant effect on online purchase intention of seafood, whereas Product Variety has insignificant effect on purchasing seafood by ordering online. It is also proposed that attitudes have significantly mediated the effects of perceived usefulness and Perceived Ease of use on online purchase intention of seafood. The findings have significant implications for Seafood Company to provide an efficient and effective online grocery website based on the need of online customers.

查看原文本刊更多论文

新常态——网上购买海产品:消费者购买意愿调查

如今，食品杂货店在互联网平台上为马来西亚人提供新鲜和冷冻海鲜。这一现象是由不断增长的海鲜产业市场推动的，其复合年增长率(CAGR)为17.4%。此外，这一现象也有助于在线零售趋势统计的上升以及在线杂货市场的增长。本文的目的是研究决定因素(态度、新鲜度、产品种类、感知风险、感知新颖性和信任)与购买新鲜海鲜的在线购买意愿之间的直接关系。本研究亦旨在探讨态度在决定因素(感知有用性和感知易用性)与海鲜在线购买意愿之间的中介作用。通过在线调查，使用偏最小二乘法收集和分析了202个样本的数据。结果表明，感知易用性和感知有用性对态度有显著影响。此外，态度、感知新颖性、新鲜度和信任对海鲜在线购买意愿有显著影响，而产品种类对在线订购海鲜的影响不显著。态度在感知有用性和感知易用性对海鲜在线购买意愿的影响中起着显著的中介作用。研究结果对海鲜公司提供基于在线客户需求的高效在线杂货网站具有重要意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

global journal al thaqafah RELIGION-

CiteScore

0.20

自引率

0.00%

发文量

期刊介绍： Global Journal Al-Thaqafah (GJAT) is a biannual journal, published by Universiti Sultan Azlan Shah (USAS), Perak, MALAYSIA. This journal is purely academic and peer reviewed. It caters to articles, research notes and reports, and book reviews on diverse topics relating to Islam and the Muslims. This journal is intended to provide an avenue for researchers and academics from all persuasions and traditions to share and discuss differing views, new ideas, theories, research outcomes, and socio-cultural and socio-political issues that impact on and directly or indirectly affect the Muslim World with the sole purpose of making this world a better place to live in. GJAT started in 2011 and was later granted the SCOPUS status in March 2014. Since then, GJAT has published numerous articles and materials from international contributors. GJAT welcomes contributions from all: academics, experts, and professionals. All articles submitted must be original, academic, of high scholarly standard, and meet the strict SCOPUS requirements. GJAT prioritizes articles that discuss fundamental issues and are of global relevance and importance, and publishes all articles that fulfill the basic criteria without prejudice (kindly refer to "Submission and Guidelines"). All decisions by GJAT to publish any article are final.

文献相关原料

公司名称	产品信息	采购帮参考价格