#artlibraries

Abstract

This article presents the results of a survey and three case studies, all of which address questions and issues regarding the use of social media in art library environments. While the authors provide perspectives specifically from academic, museum, and art and design school libraries, their findings will also interest those working in galleries, other types of libraries, archives, and museums (GLAM institutions). The authors discuss crafting an institutional social media presence, methods for evaluating outreach efforts, and approaches for developing policies, guidelines, and strategic goals that ensure a productive use of social media tools. Best practices for increasing awareness and promoting collections are also presented. [This article is an expansion of a lightning talk session presented at the ARLIS/NA conference held in New York, New York, in March 2018.]