{"title":"Interplay between industrial print advertising and culture","authors":"Carin Holmquist, Agneta Jörgensen Carlsöö","doi":"10.1016/0281-7527(85)90007-6","DOIUrl":null,"url":null,"abstract":"<div><p>In a pilot study the interplay between industrial print advertising and industrial culture was examined. We used content analysis to study changes in industrial advertising in Sweden.</p><p>Industrial culture is treated as a subsystem of national culture — and as a metasystem of organizational cultures. Changes in industrial culture were observed through indicators such as changes in industrial advertising and in trends of a material nature.</p><p>The changes between 1969 and 1979 are described in three themes: from parts to whole systems, from one-sided to interactive relations and from efficiency to effectiveness. Relations between overall culture and industrial culture are discussed as are relations between different indicators of culture. We argue that media may not be a mirror or molder of changes. Instead, changes in advertising might be looked upon as early warnings, which makes studies of changes in advertising as an indicator of cultural changes essential.</p></div>","PeriodicalId":101144,"journal":{"name":"Scandinavian Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1985-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/0281-7527(85)90007-6","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Scandinavian Journal of Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/0281752785900076","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
In a pilot study the interplay between industrial print advertising and industrial culture was examined. We used content analysis to study changes in industrial advertising in Sweden.
Industrial culture is treated as a subsystem of national culture — and as a metasystem of organizational cultures. Changes in industrial culture were observed through indicators such as changes in industrial advertising and in trends of a material nature.
The changes between 1969 and 1979 are described in three themes: from parts to whole systems, from one-sided to interactive relations and from efficiency to effectiveness. Relations between overall culture and industrial culture are discussed as are relations between different indicators of culture. We argue that media may not be a mirror or molder of changes. Instead, changes in advertising might be looked upon as early warnings, which makes studies of changes in advertising as an indicator of cultural changes essential.
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