Analysis of Consumer Receptivity to Pet Food Containing Edible Insects in South Korea

Abstract

A survey was conducted among pet owners visiting pet hospitals, using a pet animal app, or being involved in pet breeding, who had the awareness of and intention to purchase animal feed containing edible insects, as well as functional pet food. Results showed that 89.5% of survey participants were pet owners such as those of dogs, cats etc., of whom 55.6% knew about this type of pet food. Nearly half (48.5%) of respondents had an intention to purchase edible insect-based pet food, while the rest of them (51.5%) did not. The two main reasons for deciding to buy it were the excellent nutritional value of insects, and low allergenicity. The most significant reason for refusing purchase was a strong aversion to insects as food.