Creating a fan bond with a football club on social media: a case of Polish fans

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-07-04 DOI:10.1080/14660970.2022.2095619

Filip Krzyżowski, Artur Strzelecki

引用次数: 0

Abstract

ABSTRACT The study examined the factors that influence fan bond creation with a football club on social media. The aim of this work is to show what football fans are guided by when deciding to observe a given club on social media and thus create bonds with it. The purpose of this study is to investigate the influence of information acquisition, entertainment, pass time, fanship, and social interaction on creating a bond between fan and football club in social media. The study tested six hypotheses, all supported by the results. The partial least square method of structural equation modelling is employed to test the proposed research model. The study utilizes an online survey to obtain data from 202 Polish football fans. Results showed that the best predictor of creating a bond with a club is social interaction, followed by entertainment and information acquisition.

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在社交媒体上与足球俱乐部建立球迷联系:波兰球迷的案例

该研究调查了影响足球俱乐部在社交媒体上建立粉丝关系的因素。这项工作的目的是展示球迷在决定在社交媒体上观察某个特定俱乐部时的指导方针，从而与该俱乐部建立联系。本研究旨在探讨资讯获取、娱乐、打发时间、粉丝关系和社交互动对社交媒体中球迷与足球俱乐部之间建立联系的影响。该研究测试了六个假设，所有假设都得到了结果的支持。采用结构方程建模的偏最小二乘法对所提出的研究模型进行了检验。这项研究利用一项在线调查来获取202名波兰球迷的数据。结果显示，与俱乐部建立联系的最佳预测因素是社交互动，其次是娱乐和信息获取。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.