What Affects the Level of Social Networking Site Daily Usage?: An Empirical Analysis of Greek University Students

Int. J. E Bus. Res. Pub Date : 2020-01-01 DOI:10.4018/ijebr.2020010103

I. Antoniadis, Vaggelis Saprikis, I. Koukoulis

{"title":"What Affects the Level of Social Networking Site Daily Usage?: An Empirical Analysis of Greek University Students","authors":"I. Antoniadis, Vaggelis Saprikis, I. Koukoulis","doi":"10.4018/ijebr.2020010103","DOIUrl":null,"url":null,"abstract":"Socialnetworkingsites(SNSs)constituteacrucialtopicofdebateconcerningtheeffectonbusiness andsociety.Thereasonsforuseandthetimepeoplespendonthemhavealsobeenatopicthathas beenhighlyresearchedanddiscussedasseveralsocial,psychological,educational,andethicalissues ariseduetothepropagationofsocialmediaandSNSsinalldemographicgroups,andespeciallyin youngerpeopleandstudents.Thisarticleaimstoinvestigatethefactorsthataffectthelevelofdaily usageofSNSsbyuniversitystudents.FourmajorfactorsthataffectSNSsusagewereidentified: debating,socializing,expression,andentertainmentseeking.Theresultsshowthat twoof them, namelydebatingandentertainmentseeking,haveasignificanteffectonthelevelofSNSsdailyusage providingusefulinsightintothewaysthatuniversitystudentsutilizeSNSs. KEyWoRDS Consumer Behavior, Debating, Discriminant Analysis, E-Marketing, Entertainment Seeking, Level of Use, Post Adoption Stage, Social Networking","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"10 1","pages":"47-59"},"PeriodicalIF":0.0000,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. E Bus. Res.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijebr.2020010103","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

Abstract

Socialnetworkingsites(SNSs)constituteacrucialtopicofdebateconcerningtheeffectonbusiness andsociety.Thereasonsforuseandthetimepeoplespendonthemhavealsobeenatopicthathas beenhighlyresearchedanddiscussedasseveralsocial,psychological,educational,andethicalissues ariseduetothepropagationofsocialmediaandSNSsinalldemographicgroups,andespeciallyin youngerpeopleandstudents.Thisarticleaimstoinvestigatethefactorsthataffectthelevelofdaily usageofSNSsbyuniversitystudents.FourmajorfactorsthataffectSNSsusagewereidentified: debating,socializing,expression,andentertainmentseeking.Theresultsshowthat twoof them, namelydebatingandentertainmentseeking,haveasignificanteffectonthelevelofSNSsdailyusage providingusefulinsightintothewaysthatuniversitystudentsutilizeSNSs. KEyWoRDS Consumer Behavior, Debating, Discriminant Analysis, E-Marketing, Entertainment Seeking, Level of Use, Post Adoption Stage, Social Networking

查看原文本刊更多论文

是什么影响了社交网站的日常使用水平?希腊大学生的实证分析

Socialnetworkingsites(sns)constituteacrucialtopicofdebateconcerningtheeffectonbusiness andsociety。Thereasonsforuseandthetimepeoplespendonthemhavealsobeenatopicthathas beenhighlyresearchedanddiscussedasseveralsocial，psychological，educational，andethicalissues ariseduetothepropagationofsocialmediaandSNSsinalldemographicgroups，andespeciallyin youngerpeopleandstudents。Thisarticleaimstoinvestigatethefactorsthataffectthelevelofdaily usageofSNSsbyuniversitystudents。FourmajorfactorsthataffectSNSsusagewereidentified:辩论，socializing，expression，andentertainmentseeking。Theresultsshowthat twoof them, namelydebatingandentertainmentseeking，haveasignificanteffectonthelevelofSNSsdailyusage providingusefulinsightintothewaysthatuniversitystudentsutilizeSNSs。关键词:消费者行为，辩论，判别分析，电子营销，娱乐寻求，使用水平，后采用阶段，社交网络

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Int. J. E Bus. Res.

自引率

0.00%

发文量