VISITOR’S INTENTIONS TO RE-VISIT RECONSTRUCTED PUBLIC PLACE IN JAKARTA TOURISM HERITAGE RIVERFRONT

Abstract

This research elucidates the influence of the several elements of the heritage public place on the visitors’ intention to revisit and recommend. The study was derived along the reconstructed riverside tourism area of heritage Kali Besar Corridor, Kota Tua, Jakarta, Indonesia. Without sufficient efforts in maintenance, the heritage area will more likely deteriorate. Many stakeholders were trying to solve those problems by preserving the heritage buildings and reactivating public spaces. Responding to the phenomenon, the research aims to understand the current visitors’ satisfaction on several attributes that available based on the specificity of the heritage public space; including physical elements, accessibility, experiences, pull factors, and socio-demographic background; in enhancing satisfaction and intention to revisit the place. The research uses primary observation, questionnaire, and desk study for data collection and qualitative data analysis. Ordinal regression analysis (OLR) is employed to identify the most applicable factors in influencing visitors to revisit and recommend the public place. As a result, the visual, ambiance, and spaciousness of the place are regarded as the main important attraction in the heritage outdoor area, especially for the young adult visitors in the internet era. Moreover, tangible pull factors also play the important role in attracting visitors.