ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ENGAGEMENT TENAGA PENDIDIK PADA PROGRAM STUDI MANAJEMEN PEMASARAN POLITEKNIK NEGERI JAKARTA

Anita Rahmawati
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引用次数: 1

Abstract

In the last few decades, many well-known companies and business media have discussed the topic of employee engagement. Employee engagement has a major effect on employee performance in a company or institution. The topic of engagement is still rarely found in the realm of education. In the realm of education, in this case universities, educators are an important element as one of the determinants of ensuring the success of an educational process. This study was conducted to analyze the factors that influence simultaneously and or partially on the engagement of educators (lecturers) in the Study Program of Marketing Management in Jakarta State Polytechnic. The factors used in this research are leadership, work environment, compensation, training, and teamwork. The method used is quantitative research conducted by distributing valid questionnaires to 21 educators of the Study Program of Marketing Management. The data analysis method used is descriptive analysis and multiple linear regression analysis with SPSS software version 25.0 test tool. The results showed that only teamwork variable had a significant effect on the engagement of educators. Meanwhile, the variables of leadership, training, work environment, compensation, and teamwork simultaneously have a positive and significant effect on the engagement of educators
分析因素影响教育工作者参与雅加达市场营销管理项目的因素
在过去的几十年里,许多知名公司和商业媒体都在讨论员工敬业度这个话题。在公司或机构中,员工敬业度对员工绩效有重要影响。在教育领域,参与的话题仍然很少被发现。在教育领域,在这里是大学,教育工作者是一个重要的因素,是确保教育过程成功的决定因素之一。本研究旨在分析同时或部分影响雅加达国立理工学院市场营销管理研究计划中教育者(讲师)参与的因素。在这项研究中使用的因素是领导力、工作环境、薪酬、培训和团队合作。采用定量研究的方法,对营销管理研究项目的21名教育工作者发放有效问卷。使用的数据分析方法是描述性分析和多元线性回归分析,使用SPSS软件25.0版本的检验工具。结果表明,只有团队合作变量对教育者的敬业度有显著影响。同时,领导力、培训、工作环境、薪酬和团队合作等变量同时对教育工作者的敬业度有显著的正向影响
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