New product development strategies for Hong Kong manufacturing industries

Abstract

The new product development strategies for Hong Kong manufacturing industries were reviewed through surveys and interviews with special emphasis on the application and adoption of the Time-to-Market (TTM) concepts in Hong Kong. The study results imply that the majority of the Hong Kong manufacturers need to go through a substantial strategic change in order to sustain their competitiveness in the rapidly changing world market. The corporate focus should be changed from the low-cost manufacturing biased to the high-quality, customer-based and marketing/technology integrative emphasis. © 1996 John Wiley & Sons, Inc.