Cluster Based Architecture and Algorithm to Improve the Design of Social Networks

Abstract

Inasocialnetworkpeopleareconnectedbyrelationships,businesspurposeortransactionactivity. Theincreasingdemandofsocialnetworkanalysisandhowtoimprovethearchitectureisofutmost importancefortheorganizationswhoareregularlytryingtoimprovetheservicethroughsocialnetwork analysis.Socialnetworkanalysisviewssocialrelationshipintermsofnetworktheory.Socialnetworks connectpeopleatverylowcostandthisnetworkactsasacustomerrelationshipmanagementtool forincreasingsalesoforganizationintermsofgoodsandservices.Differentmodelsareproposed andutilizedindifferentplatforms.Inthismodel,theauthorshaveproposedacluster-basedstructure toimproveperformanceofsocialnetworks. KeywoRDS Cluster, Customer Relationship Management, Social Network Analysis, Social Network