Audiovisual production in Brazil: Will its public support survive the new political scenario?

IF 2.3 1区文学 Q1 COMMUNICATION

Media, Culture & Society Pub Date : 2023-04-18 DOI:10.1177/01634437231168309

Othon Fernando Jambeiro Barbosa, Kátia Santos de Morais, Natacha Stefanini Canesso, Juliano Mendonça Domingues da Silva, Milena Silvino Evangelista

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Abstract

This article discusses public funding of the development of Brazilian audiovisual production and the main agents involved in its conception and implementation. Public policies impacted the total revenue of US$ 4.5 billion of the national audiovisual industry in 2014, representing approximately 0.45% of the national GDP and surpassing the percentage participation of sectors such as the pharmaceutical industry. This article addresses the question of whether this innovative Brazilian policy for promoting audiovisual production can be considered to be wellconsolidated, with a well-structured active production chain. It discusses how the policy originated, how it became institutionalized, and the contribution provided by those who played a key role in its development and implementation (2009–2016). The analysis draws on theories relating to the political economy of communication. The research methods and techniques adopted include analysis of data from Brazilian government agencies, exhibitors, professional and trade-union associations, and media groups.

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巴西的视听制作:它的公众支持能在新的政治环境中存活下来吗?

本文讨论了巴西视听制作发展的公共资金以及参与其构想和实施的主要机构。2014年，公共政策影响了全国视听产业45亿美元的总收入，约占全国GDP的0.45%，超过了制药行业等行业的参与比例。本文探讨的问题是，巴西的这一促进视听制作的创新政策能否得到很好的巩固，能否形成一个结构良好的活跃生产链。它讨论了该政策是如何产生的，它是如何制度化的，以及那些在其发展和实施中发挥关键作用的人(2009-2016)所提供的贡献。这一分析借鉴了与传播政治经济学有关的理论。采用的研究方法和技术包括分析来自巴西政府机构、参展商、专业和工会协会以及媒体集团的数据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Media, Culture & Society Multiple-

CiteScore

6.40

自引率

12.10%

发文量

101

期刊介绍： Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.