Understanding Engagement and Willingness to Speak Up in Social-Television: A Full-Season, Cross-Genre Analysis of TV Audience Participation on Twitter

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2015-05-27 DOI:10.2139/SSRN.2611083

Fabio Giglietto, G. B. Artieri, L. Gemini, Mario Orefice

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引用次数: 5

Abstract

The practice of watching TV while using a secondary device is becoming a widespread social phenomenon. At the same time, a growing amount of studies, focus on users’ communicative behaviors while consuming specific TV programs or genres. Despite a diffuse scholarly interest on this issue, few studies compare different forms of online audience participation generated around different TV genres. This paper presents a full-season comparative study of live tweeting practices generated around a political talk show and a talent show. We focused on the following research questions: RQ1. What triggers active audience engagement in the two formats? RQ2. Do people tend to delegate or cover up the expression of opinion when the show deals with politics rather than entertainment? To answer these questions, from August 30 2012 to June 30 2013, we collected all tweets containing either the official hashtag of the political talk show Servizio Pubblico or the sixth Italian edition of X-Factor for a total amount of about 1 million tweets. For each episode (37), we identified peaks of Twitter engagement and observed the corresponding TV scene. We found that surprise and suspense play a different role in enacting online audience engagement. Further content analysis on a sample of eight peaks (13,189 coded tweets) confirmed the substantial difference in the way opinions are expressed when commenting on politics and entertainment.

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理解社交电视中的参与和表达意愿:对Twitter上电视观众参与的全季、跨类型分析

一边看电视一边使用电子设备的做法正在成为一种普遍的社会现象。与此同时，越来越多的研究关注用户在消费特定电视节目或类型时的交流行为。尽管对这个问题的学术兴趣广泛，但很少有研究比较不同电视类型产生的不同形式的在线观众参与。本文对围绕政治脱口秀和选秀产生的直播推特实践进行了全季比较研究。我们重点研究了以下几个问题:RQ1。在这两种形式中，是什么触发了活跃的用户粘性?RQ2。当节目涉及政治而不是娱乐时，人们倾向于委托或掩盖意见的表达吗?为了回答这些问题，从2012年8月30日到2013年6月30日，我们收集了所有包含政治谈话节目Servizio Pubblico或第6期意大利版X-Factor官方标签的推文，总计约100万条推文。对于每一集(37)，我们确定了Twitter参与度的峰值，并观察了相应的电视场景。我们发现惊喜和悬念在促进在线观众参与方面发挥着不同的作用。对8个峰值样本(13189条编码推文)的进一步内容分析证实了在评论政治和娱乐时表达观点的方式存在实质性差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

期刊介绍： The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.