The Power of Moral Words in Politicized Climate Change Communication

IF 3 3区社会学 Q1 COMMUNICATION

Environmental Communication-A Journal of Nature and Culture Pub Date : 2023-06-23 DOI:10.1080/17524032.2023.2227771

Jiyoun Kim, S. Lee, Yuan Wang, Jonathan David Leach

引用次数: 0

Abstract

ABSTRACT Based on moral foundations theory and moral framing, through a between-subjects online experiment with a sample of adults residing in the U.S. (N = 407), we compared an individualizing moral frame to a binding moral frame in predicting individuals’ climate change mitigation policies support. Results show that, compared to a pro-environmental message employing binding moral framing, a message using individualizing moral framing leads individuals to perceive that the message is more credible, which in turn increases their support for climate change mitigation policies. This study’s theoretical and practical implications and proposed future directions for research on climate change communication are discussed.

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道德话语在气候变化政治化传播中的力量

基于道德基础理论和道德框架，通过407名美国成年人的在线实验，比较了个体化道德框架和约束性道德框架在预测个体气候变化减缓政策支持方面的作用。结果表明，与采用约束性道德框架的亲环境信息相比，采用个性化道德框架的信息使个人认为该信息更可信，从而增加了他们对减缓气候变化政策的支持。最后讨论了本研究的理论和实践意义，并提出了未来气候变化传播研究的方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Environmental Communication-A Journal of Nature and Culture Multiple-

CiteScore

6.30

自引率

7.40%

发文量

期刊介绍： Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.