Cultural expression using digital media by students

Abstract

Digital media have developed to facilitate new forms of engagement with heritage and allow traditional life to showcase its past history, thus potentially broadening interest to a broader landscape of audience. The research responds to calls for a better understanding of cultural expression using digital media by exploring the affordances and utilization of digital forms on users. Also, it is essential to examine the magnitude of the associations. Accordingly, the research analyses the interaction between cultural expressions and digital media use. The aims of the investigation are informed by behavioural theories to add depth and texture. The methodological framework is framed by a survey questionnaire method. The sample size is drawn from undergraduate students at the University of Ilorin, Nigeria, using the simple random scheme. The study informs practice, enhances our understanding of digital media while improving user experiences and sheds new insights on self-preservation, values and co-producing heritage assets.