The Role of Electronic Customer Trust Building Tools On Excellent Performance An analytical study of the opinions of a sample of individuals in the administrative and leadership positions in the Northern Cement Company

Abstract

The current study aims to overcome the conflicts facing the company in its way of staying and continuing to maintain its performance excellent in light of the intense competition, which made it seek to find strong ways and links with its customers through electronic communication using electronic platforms, and this put confidence and safety in The place of suspicion and fear of not fulfilling credibility or violating the privacy, so this research comes to answer about the question:  “Can the company achieve an excellent performance by relying on the customer's electronic confidence?”. The study followed the descriptive and analytical approaches by providing a virtual model and testing the zero hypotheses, which stipulates that there is no significant effect of the customer's electronic confidence on outstanding performance. A three-point scale questionnaire was used as the study tool. the employers in administrative and leadership positions at Northern Cement Company in Nineveh Governorate were chosen as a study sample. The study concluded that the measurement and compatibility with the sincerity and reliability of the study model. The results showed the existence of a statistically significant relationship between the variables of the study, which indicates the importance of building electronic customer confidence tools in enhancing the performance of excellence in a researched company.   Paper type: Research paper