{"title":"The Role of Value Orientations and Media Attention in Predicting the Personal Norm and Public Intention to Consume Produce of Urban Farms","authors":"Tong Jee Goh, S. Ho","doi":"10.1080/17524032.2023.2237203","DOIUrl":null,"url":null,"abstract":"ABSTRACT In a bid to strengthen food security, cities are embracing urban farming to produce food. It is believed that urban farming is a sustainable means of cultivating crops for urban populations. Urban farms are equipped with advanced technology to optimize crop yield. Meanwhile, multiple media contents have reviewed the risks and benefits of urban farming for consumers. Applying an extended norm-activation model, this study examined how the relationships among technological optimism, biospheric values, attention to media content on the risks and benefits of urban farming, and the norm-activation constructs predict the intention to consume the produce of urban farms. Results of a cross-sectional survey conducted in Singapore (N = 1209) showed that technological optimism and biospheric values influenced attention to media content. These variables in turn influenced personal norms and intention to consume through the norm-activation constructs.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environmental Communication-A Journal of Nature and Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/17524032.2023.2237203","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT In a bid to strengthen food security, cities are embracing urban farming to produce food. It is believed that urban farming is a sustainable means of cultivating crops for urban populations. Urban farms are equipped with advanced technology to optimize crop yield. Meanwhile, multiple media contents have reviewed the risks and benefits of urban farming for consumers. Applying an extended norm-activation model, this study examined how the relationships among technological optimism, biospheric values, attention to media content on the risks and benefits of urban farming, and the norm-activation constructs predict the intention to consume the produce of urban farms. Results of a cross-sectional survey conducted in Singapore (N = 1209) showed that technological optimism and biospheric values influenced attention to media content. These variables in turn influenced personal norms and intention to consume through the norm-activation constructs.
期刊介绍:
Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.