Book Review: The Journalism Behind Journalism, Going Beyond the Basics to Train Effective Journalists in a Shifting Landscape, by Gina Baleria

Abstract

will find examples of public relations highlighted in earlier chapters. Chapter 1, for instance, uses graphics and case studies to demonstrate how public relations professionals can use the dramatic story arc to share information. In later chapters, students learn how public relations can be applied to the media mix when planning an integrated marketing campaign strategy. This helpful pattern is found throughout the book, solidifying the information in the minds of students. Brand Storytelling is a versatile textbook that can easily be used in foundational courses to graduate level. The bold keywords and phrases that are clearly defined, plus the careful use of headings and subheadings, contribute to the foundational courses. Students will walk away with the ability to utilize their storytelling skills in future advertising, marketing, or public relations courses. The final chapters, in which storytelling is put to use in an integrated marketing campaign, could challenge upper-level or graduate students as they apply their skills. The chapter case studies could also be explored in greater detail in upper-level classrooms and assignments. Visually, the textbook does not distract students with bright illustrations or an overabundance of graphics. It is more common to see a table in which a story structure is applied to an advertisement or one of the aforementioned templates. Chapters conclude with relevant case studies, questions for consideration, and exercises. As noted earlier, the ancillary materials are not yet available on the publisher’s website (rowman.com); however, if they are as helpful as the textbook, they will be a welcome addition to any teaching toolkit.